Case Study
How 303® Achieved 135% Sales Lift with Peer Influencers
Top Use Cases
Community
Industry
Beauty & Health
Keep scrolling to see 303® Automotive drove these impressive results
11,800
Pieces of UGC Created
18MM
Mission Impressions
+135%
Unit Sales increase YOY
+20%
Increase in online share-of-voice
+60%
Increase in Likelihood to Purchase
Since 1980, 303® Automotive has been the premium choice for auto detailing products designed to clean, shine, and protect a vehicle’s appearance. But the brand needed a way to put their product’s awareness into overdrive.
The Challenge:
After adding several new auto care products into its line, 303® struggled with driving awareness in a highly competitive marketplace and aimed to increase content and reviews on various social networks.
"We handed our products to 900 people, and just seeing how 900 people engaged with [the products] and then engaged with their circles, and how the reach and the impressions snowballed – the whole thing multiples."
Activated 900 Car Enthusiasts from the Smiley360 Peer Influencer Community
Using our robust segmentation capabilities, we identified participants within 303®’s key consumer target – car enthusiasts between the ages of 29-55 who hand-wash their cars and who shop at retailer partners Auto Zone or Advance Auto Parts.
Delivered a Custom Word-of-Mouth Marketing Experience
Targeted influencers were sent a free product 303®’s Automotive Protectant to generate authentic conversations.
Promoted Brand Advocacy Across Social Media
Participants were encouraged to showcase their experiences through before-and-after car photos, reviews and recommendations, and content on social media.
Engaged with Audiences to Drive Awareness
During their key product launch, we hosted a Twitter party furthering discussion and product trial, while offering sweepstakes prizes including a trip to the well-known Mecum Car Auction.
