Threads has experienced phenomenal growth since its launch, boasting over 175 million monthly active users as of July 2024. As a marketer, you want to be where your potential customers are, and this rapid adoption underscores the platform’s potential for brands. 

By combining the authenticity of UGC with Threads’ expansive reach, brands can foster deeper connections with their audience and drive meaningful engagement.

With TINT’s integration of Threads to its Community Powered Marketing platform, brands can now:

Mobilize advocates to share on Threads: Encourage passionate consumers on Threads to share their authentic experiences and content with your brand.

• Build a loyal community: Invite your most passionate customers to join an online brand community hub where they can participate in personalized activities like surveys, discussions, and contests.
• Identify key influential advocates: Use TINT’s audience segmentation powered by advanced zero party data collection to pinpoint connected Threads users and encourage them to share their experiences.
• Reward and recognize: Motivate advocates with points, badges, and exclusive rewards to foster deeper loyalty.

Streamline Threads content publishing: Plan, schedule, and publish engaging UGC to your brand’s Threads profile using TINT’s Social Publishing tools.

• Centralized content management: Easily connect your Threads account to TINT’s Social Publishing tool for efficient content planning and scheduling.
• Leverage existing UGC: Use TINT’s powerful UGC Studio to access, edit, and repurpose your owned content and rights-approved UGC from other platforms to optimize content for Threads.

By combining these powerful features, TINT helps brands unlock the full potential of Threads, driving brand awareness, engagement, and loyalty through authentic user-generated content.

Are you ready to elevate your Threads strategy? Let TINT be your partner in success – Request a demo

The post TINT + Threads Integration Unlocks the Power of UGC on Growing Platform appeared first on TINT.

Securing a Pipeline of Fresh Reviews for Brands

Within the dynamic arena of Ratings & Reviews, brands encounter a pressing dilemma: not merely securing reviews, but securing a continuous influx of up-to-date, high-caliber reviews on product display pages. TINT found that 63% of marketers wrestle with maintaining a pipeline of fresh reviews.

Traditional Ratings & Reviews strategies often suffer from a “leaky bucket” syndrome, where brands struggle to sustain a consistent stream of up-to-date reviews. 

What’s most concerning is that the leaky bucket approach of traditional Ratings & Reviews fails to capitalize on strengthening a brand’s relationship with the actual product reviewers, thereby missing out on unlocking significant long-term value.

TINT’s new Ratings & Reviews solution is an end-to-end solution for brands who seek full-suite review collection and display, but also look to elevate their connections with product reviewers – delivering a direct, emotional, and engaging community experience within the workflow of their Ratings & Reviews strategy. 

The Switch to TINT 

Jewelry Television (JTV), one of the largest jewelry retailers in the US, was among the first brands to implement TINT’s new Ratings & Reviews solution. Their website, JTV.com, powers the country’s largest non-bridal jewelry e-commerce platform.

Previously, JTV relied on another reviews provider but decided to switch to TINT for a more efficient and responsive solution. This strategic move involved migrating over a million reviews seamlessly to TINT, enhancing their ability to leverage customer feedback effectively.

Todd Trivette, VP of Technology at JTV, says “I’m very excited to recommend TINT’s new Ratings & Reviews solution! We switched to TINT from another provider and have been delighted by their expertise in both the design and technical implementation of our solution, including the migration of over a million reviews. They continue to be ultra responsive to questions and have demonstrated the ability to quickly react to issues with robust solutions that meet our needs. TINT has proven to be a valuable partner in providing both innovative solutions and best-in-class customer service to ensure that our review platform is the best it can be.”

What Makes TINT’s Ratings & Reviews Solution Powerful? 

Full-suite Ratings & Reviews Module: Collect, display, and fuel ongoing authentic reviews with customizable reviews forms, easy moderation tools, and enhanced zero-party data capture. 

Beyond-the-Review Engagement: Cultivate ongoing relationships with product reviewers through a brand-owned community experience within the review process.

New Product Launch Review Accelerator: Jumpstart reviews prior to product launches by mobilizing targeted brand advocates for genuine reviews and UGC accumulation.

This modern and more connected approach helps brands not only cultivate a community of loyal advocates as a fuel source for ongoing reviews in the future, but also increases customer retention and expansion with personalized engagement and community connection, all as a sustainable owned resource in a brand’s ecommerce toolkit. 

Check out the full press release. Ready to get started? Get a demo today

The post Introducing TINT Ratings & Reviews appeared first on TINT.

The Power of Brand Communities 

TINT helps you build your online community beyond just social media pages with a vibrant brand-owned hub for your most passionate supporters. These communities cultivate ongoing engagement, fuel customer acquisition and advocacy, and foster deep emotional loyalty.

Most notably, communities house a rich trove of zero and first-party data –  direct insights from your most engaged consumers. This data plays a critical role in today’s marketing landscape, where building strong customer relationships hinges on personalization and a deep understanding of your audience.

In today’s data-driven marketing landscape, understanding your audience is crucial for building strong relationships. This is where community data becomes a game-changer. It provides you with the information you need to personalize marketing efforts and deliver experiences that resonate with your customers.

Using Community for Richer Data Sets

Consumers are increasingly wary of sharing their data. They expect transparency and value in return. This is where brand communities excel. Unlike traditional engagement channels, communities create a trusted space for information exchange. In our State of Community Powered Marketing report, 93% of consumers reported feeling comfortable sharing data when they understand how it’s used.

The TINT and Epsilon PeopleCloud integration bridges the gap between your community and your marketing platforms and CDP. This allows you to:

• Deliver essential brand-owned data from your community and streamlined data management
• Engage your community into your overall personalization & marketing funnel
  
• Connect mapped fields of your community members to PeopleCloud for integrated marketing efforts
• Enhance your unified view of consumers and stay current of every life stage change

By integrating TINT and Epsilon PeopleCloud, you can further maximize the potential of your online community and efficiency across your marketing tech stack. This powerful combination fosters stronger consumer relationships through data-driven personalization and a unified experience across your entire marketing funnel.

Get Started Today

The post Connect Your Community Data with Epsilon PeopleCloud appeared first on TINT.

Community Growth Tool Kit – Drive community signups on any digital channel 

TINT Communities, bolstered by our acquisition of Vesta last year, empowers brands to effortlessly create vibrant branded online community hubs for building lasting relationships with brand advocates and creating an always-on fuel source for UGC and social advocacy.

With robust personalized engagement tools, you can:

• Increase customer lifetime value and retention with dozens of digital engagements
• Activate advocates to try, share, review, and refer your brand
• Gain always-on access for co-creation, crowdsource ideas, and glean audience insights

According to TINT’s State of Community Powered Marketing, 69% of marketers plan to invest in community-building strategies in the next two years, emphasizing its critical role in retention. It’s a true competitive advantage.

Recently we launched embeddable community signup forms and community opt-in checkboxes to drive signups across any of your digital channels.

With these new capabilities you can: 

• Launched embeddable signup forms for instant community account creation  
• Create forms on sweepstakes, landing pages, and your website with community opt-in checkboxes 
• Offer a personalized hub of digital offers, discussions, and rewards

Explore six more ways to grow your community with TINT.

Enhancements to customizable forms for zero-party data collection

Zero-party data is essential for brands to collect in order to deliver personalized engagement and foster long-term relationships with consumers. TINT recently introduced its zero-party data form builder, where brands can create no-code customizable forms and embed them on any digital property.

You can now create, launch, and collect important zero party data, with a dozen data collection elements to choose from.

We’ve recently rolled out new data collection options, such as:

• Allowing consumers to use a thumbs-up and smiley scale
• Select from multiple choices or single-choice options 
• Select specific dates from a date picker 

Here are some additional strategies for leveraging zero-party data to benefit your brand.

Accessibility updates – making communities more inclusive 

At TINT, we’re committed to making our communities more inclusive and aim to ensure that all consumers can engage with your brand community seamlessly, regardless of their abilities.

These enhancements encompass features like keyboard navigation, image alt text, clearer links, and improved color contrast.

Add shoppable UGC galleries in your community to inspire product discovery 

Grow your share of wallet and fuel new product discovery with Shoppable UGC galleries, now available in your brand community. Turn your community into an even bigger revenue channel, enticing a primed buyer audience to purchase new products. 

Brands can now increase engagement and emotional loyalty through: 

• A dynamic UGC gallery on your community dashboard and discussion forum 
• Make UGC shoppable for community members to discover and purchase new products
• Foster a sense of belonging where consumers can “see and be seen” browsing photos and videos of other community members. 

And with the power of TINT’s full AI-fueled UGC solution, you can scale your community UGC across brand channels such as your website, ecommerce product pages, social, events, and more to drive purchase and new community engagement. 

We invite you to explore these new enhancements and discover how they can elevate your brand’s digital presence and foster meaningful connections with your audience. With TINT, the future of Community Powered Marketing is brighter than ever. Let’s shape it together.

Schedule a demo today.

The post TINT’s Latest Updates and Features: Growing Community, Enhanced Data Collection, Accessibility, and Shoppable UGC appeared first on TINT.

Launch a TINT Virtual Event in minutes, make an impact that lasts a lifetime. 

TINT Virtual Events

• Build dynamic virtual event pages that are elegant, mobile-responsive, and easy to customize to your brand. 
• Connect to a TINT gallery to collect and display high-quality content from your attendees. 
• Advanced moderation tools ensure that only the best content is ever displayed to the public. 
• Add-a-Post lets users directly contribute a variety of media without ever leaving the event stream. 

We created Experience Builder to empower marketers to create fast, elegant UGC experiences in minutes. TINT is the world’s leading solution for social walls at enterprise events. It made sense to combine the strength of both tools to create even more possibilities for marketers. 

Virtual events have never been faster, more beautiful, or more effective. Get ready to drive engagement like never before. 

Schedule a demo with one of our virtual events experts and create amazing digital event experiences today. 

The post Introducing TINT Virtual Events appeared first on TINT.

• We brought smart machine-learning to UGC Discovery with TINT HUE.
• We helped organizations create compelling UGC displays with TINTmix.
• We supported countless events across the world with stunning social walls.
• We provided a seamless way to request and manage content rights with UGC Rights.

We are dedicated to empowering marketers, communicators, and brands to engage their audience. We began as a platform for marketers to source authentic content and have grown into the world’s most powerful UGC experience software.

Today, thousands of companies trust TINT to generate greater audience engagement, increase brand awareness, and drive sales conversion by incorporating user generated content.

With so much marketing noise out there, people are forced to rely on the opinions of others over branded content. Studies show that 92% of people trust recommendations from other consumers, even if those consumers are people they don’t know. Trust rests with real people, not ads.

People are already talking about your brand. You’ve worked hard to cultivate the brand story your users tell about you in the market. How can you take that trusted, user generated brand story and make it into more than just another marketing campaign? You leverage the power of UGC to build on trust and drive engagement. We saw this need, and designed a toolkit to engage your audience like never before.

TINT Experience Builder

Today, we are thrilled to announce an exciting new product and family of services from TINT. Experience Builder is the only UGC engagement solution that empowers brands to build immersive experiences that increase audience engagement using UGC. With multiple dynamic experiences right out of the box and countless ways to customize, brands have all they need to build authentic and interactive experiences.

Sweepstakes

Use UGC to generate awareness and grow your database. Visitors can easily enter information for a chance to win while viewing and interacting with real content from others.

Contests

Contests incentivize your audience to provide you with great UGC. Display examples from your community for inspiration and have visitors submit their best content for a chance to win.

Launch Countdown

Let UGC generate excitement and urgency for upcoming launches and announcements. Showcase your very best community content and encourage your visitors to get involved and take action.

Polls & Upvotes

UGC-powered polls drive interaction. Capture audience insights with a custom poll and encourage visitors to vote for their favorite brand, product, photo, and more.

Influencer Collaboration

Collect high quality and high-resolution UGC that’s not public on social channels. Give your macro and micro influencers their very own page and provide a personalized experience to upload content directly for use in all your campaigns.

Landing Pages

Build dynamic landing pages with customizable building blocks including galleries powered by UGC to boost interaction and drive conversions. Get started quickly with beautifully elegant templates and easily customize to match your brand.

Tag-o-War

Create exciting hashtag battles that show user engagement and increased usage. Tag-o-War allows you to pit UGC from two hashtags against each other on the same page while visitors watch to see which wins.

Live Counter

Showcase hashtag and content engagement on user-generated content galleries with real-time metrics.

Why did we create Experience Builder?

Experience Builder is a fast, elegant solution to empower marketers to create and launch customized UGC experiences in minutes. We believe that your customers, constituents, or users are always open to engage. Give them an avenue to connect and they’ll keep coming back.

We also believe marketers and communicators should be able to create and publish without relying on designers or developers. As marketers ourselves, we understand the frustration of needing to depend on someone else to put your work into the world. We wanted to further empower marketers to easily customize interactive UGC experiences and publish seamlessly—no coding required. So we did.

With Experience Builder, you can quickly launch a UGC campaign to capture the energy and excitement of the moment. In just 15 minutes, your sports team can launch a fan-driven social campaign to celebrate a wildcard victory. Spin up a poll to find out if we loved Cardi B’s dress from last night’s award ceremony. You’re never further than minutes away from launching a nationwide sweepstakes or an influencer marketing page.

Partnering With Hootsuite

We’re excited to announce that Experience Builder plays an important role in a brand new strategic partnership with Hootsuite, the global leader in social media management. Hootsuite’s robust ecosystem makes it easier for brands to find, schedule, manage, and report on social media content. TINT helps brands find, curate, own, and display authentic user-generated content across marketing campaigns, websites, apps and screens.

Together, Hootsuite and TINT provide a complete social media solution for brands by combining the power of social scheduling, managing, and reporting with user-generated content and campaigns in a one-stop interaction. Hootsuite and TINT customers have a unique advantage to unify social strategy across the organization with the most powerful social tools on the market.

“At Hootsuite we pride ourselves on working with best-in-breed technology partners to provide our customers with a robust ecosystem,” said Richard Hungerford, VP of Business and Corporate Development at Hootsuite. “Integrating Tint into our platform opens a new realm of possibilities for our customers, giving them the ability to incorporate user-generated content that will support their marketing objectives, build campaigns quickly, and help them succeed with social.”

Over the coming weeks and months, we’ll be sharing some of the fun and engaging experiences built by leading brands and early adopters in Broadcasting, Entertainment, Travel and Hospitality, and Healthcare.

UGC strategy has never been faster, more beautiful, or more effective. Get ready—Experience Builder will change everything. Kick start your next UGC campaign with all the experiences you’ll need to drive engagement like never before.

Schedule a demo with one of our experts today. We can’t wait to see the amazing, immersive experiences you’ll create next.

The post Introducing TINT Experience Builder appeared first on TINT.

Instagram Hashtags, Rights from any Post, and More

Recent changes to Instagram make access to content more difficult. Yet, our newest features aim to make UGC even more accessible for all your marketing needs. From Rights Management to Instagram Hashtags here are the new additions to TINT:

The post Instagram Hashtags, Rights from any Post, and More appeared first on TINT.

Why should marketers care about UGC + Digital Asset Management?

We as marketers know that our job is to make sure we always have great content to drive our customers through the traditional customer buying journey. But today’s customer journey has a lot more complexity in terms of channel options, and thus content scale needs. To meet those demands, brands turn to creating content as quickly as they can.

But creating branded content has many challenges for today’s brand/B2C marketers. It can be expensive, and require large time and resource commitments. That’s why marketers have turned to curating user-generated content from social media to scale their content demands.

From my hundreds of customer conversations, I’ve learned that brands love to utilize their UGC, but have mentioned multiple times that workflow obstacles block them from fully repurposing them across all their marketing channels. Navigating through the curation, rights clearance, and ORGANIZATION of the UGC to distribute can be quite a headache. This integration streamlines the workflow and automates the process of safely repurposing UGC across the customer journey for marketers!

How TINT + Widen Integration Works

Now, Widen and TINT customers can seamlessly source UGC from social media, intelligently curate the best images and videos, and automatically clear rights from TINT into Widen for proper organization and distribution.

Together, they increase marketers’ productivity by allowing them to easily and confidently find the best content created from their audiences, and repurpose it safely on any website, digital signage, advertisement, print, email, social network, and so much more.

Benefits and Value Add

TINT is a natural partner for Widen and the Collective, which tracks image rights and automatically retires expired assets before marketers or salespeople misuse them accidentally. Normally, a DAM administrator would have to input UGC image rights for each new asset. The integration eliminates that time-consuming step, enabling marketing, PR, and sales teams to use the UGC faster.

UGC has become a powerful marketing asset for organizations aiming to create relevant, authentic content yet save money. When a brand welcomes customers to share its story from their perspective, the content tends to be more authentic, relatable, and higher performing for conversions. And, whereas professional creative services often require weeks or months of work, a UGC campaign can produce good content in a matter of hours or days. Once the UGC reaches the Widen Collective, marketers can then verify, review, and distribute the content as usual.

What Customers Have Said

Georgia State University, Red Wing Shoes, and Delaware North –– mutual customers of Widen and TINT –– have helped pioneer this new integration. From their eyes, they are very excited!

Interested in learning more?

If you are a brand marketer struggling to engage audiences, increase content marketing performance, or keep up with content demands with limited budget and resources, we’d love to see if we can help with our new TINT + Widen integration.

You can learn more here or reach out to us at sales@tintup.com to speak with an expert. We look forward to helping you easily source, organize, and distribute UGC for your marketing initiatives at scale!

– Tim Sae Koo, CEO TINT

The post TINT Launches Integration with Widen to Provide UGC Digital Asset Management appeared first on TINT.

New themes to TINTmix

TINTmix gives you the power to combine TINT with other digital assets (images, videos, URLs) all in one dynamic display. In addition to the full screen and 2-zone themes we previously offered, we have now released four 3-zone layouts!

With these layouts, you can easily add a banner to your scenes to share important information like your hashtag, SMS number, social ticker, etc. Learn more about TINTmix here.

New Personalizations

An incredibly useful tool on the TINT editor is the Multiple Personalizations Feature (MPF). MPF allows you to create versions of the same content on various displays, meaning you can use the same TINT on your website and on a digital display without having to moderate both TINTs.

It is now much easier to pick the options that match your use case (web, screen, ads). We’ve also provided significant improvements to the organization of the settings to make it easier to personalize your TINT to match your brand needs. Learn more about multiple personalizations here.

Screencast

TINT provides several ways to integrate your TINT with a digital display: HTML URL and Video Link.

With the HTML URL option, simply load the HTML URL onto your browser. This option allows instant updates and adapts to any screen size.

With the video link option, you can record your TINT up to a certain time frame and then upload it into your digital signage. This means that if you ever face an unstable network, your TINT will still be running with high-quality media.

Learn how to integrate TINT using a video link here.

We’re always working on exciting new features, so stay tuned for upcoming feature releases to be announced! Feel free to follow us on our journey on http://releases.tintup.com/.

The post Display Features! TINTmix, Personalizations, Screencast appeared first on TINT.

Repurposing user-generated content (UGC) legally and safely throughout your marketing channels is one of the most effective and authentic strategies for converting leads to customers, as well as achieving scale for your content needs quicker and at a lower cost.

However, Instagram’s new changes to their API on April 4 made acquiring rights for posts via commenting no longer possible through TINT and any other platforms in the industry.

TINT had predicted this change prior to Instagram’s announcement and wanted to be ahead of the game for our customers. Because of this, our product team has been hard at work to continue supporting UGC rights requests and clearance on Instagram. TINT is proud to announce our new feature of sending rights requests through direct message or comment using a custom UGC link.

Though you can no longer request rights through TINT’s platform via commenting, we have made it incredibly easy to generate a link that leads you directly to the user’s post. From there, simply add a comment manually or Direct Message them the link and wait for the request to be approved. After you have been granted rights to the photo from the original author’s authentication, you can download the image from your TINT or auto send it to your other content management systems to legally re-purpose!

Watch this quick video on how to request rights through custom links.

Learn more about TINT Rights Management today.

The post TINT Continues to Support UGC Rights Clearance appeared first on TINT.