These expressions wield a unique influence, shaping perceptions and steering purchase decisions in ways that traditional marketing falls short, and have endured the test of time as the ultimate beacons of trust. 

Brands that harness the power of UGC position themselves not only as active participants in the conversation but also as genuine contributors to the stories that unfold. The images, videos, and experiences shared serve as the building blocks upon which brands can cultivate lasting relationships with their customers. We’re proud to enable these relationships between brand and customer.

What Lies Ahead in 2024: Embracing Community Powered Marketing

As a brand’s UGC journey unfolds, our team hears a common question: “How can we deepen connections with our community of passionate consumers and create more conversation?” And ever since our earliest brand customers, marketers have turned to us to help build their army of advocates. 

Over the years, this type of community-building has evolved into a fundamental pillar of modern marketing. In fact, our annual State of Community Powered Marketing study releasing later this month reveals that nearly seven out of ten marketers are prioritizing community-building in the next two years (view some early results here). 

We find ourselves in a distinctive era where the community you foster as a brand shapes your identity in the marketplace, defining not just what you sell but the very essence of who you are as a brand. 

As we step into the new year, TINT proudly upholds its legacy of excellence in UGC curation and distribution. Bolstered by platform advancements, the strategic acquisition of Vesta last year, and many invaluable new insights collected, we embark on 2024 with an invigorated mission. 

TINT is set to transform how brands approach consumer engagement, advocacy, conversion, and loyalty by going all-in on Community Powered Marketing.

I believe that the holy grail of marketing involves the skillful mastery of fusing authenticity and trust, personalized experiences, and relationship building. By recognizing that the voice of the customer is the voice of the brand and crafting personalized experiences for their consumers, brands create emotional loyalty that is the foundation for advocacy which in turn builds direct relationships with community at the core.

The customer-obsessed brands of today and tomorrow embrace the power of community engagement to drive new customer acquisition and fortify long-term retention and brand preference. 

Expectations for 2024: Platform Expansion and Game-Changing Capabilities

We are pioneering a platform that catalyzes genuine community connection for brands across the entire customer journey, from the moment a consumer is first exposed to your brand to when they become steadfastly loyal. A platform that enables advocacy activation and hyper-personalized engagement through the rich tapestry of first and zero-party data. 

The TINT platform is undergoing exciting expansion, and we’re introducing game-changing capabilities — empowering brands to craft immersive community destinations for their customers. These spaces are rich with diverse engagement opportunities from social sampling, ratings & reviews, and identifying content creators to dynamic surveys, vibrant discussion boards, curated offers, and gamified interactions.

Our powerful AI-driven UGC collection and curation will ensure a seamless scale-up of these valuable community relationships, complete with efficient rights management, social commerce integrations, and connectivity across an extensive network of distribution channels. 

With these new capabilities, TINT is a first-of-its-kind engagement ecosystem, unlocking an environment where brands can make real wins in the market by mobilizing their ardent supporters – at greater speed, ease, and impact than ever before. 

Some of the many exciting enhancements ahead include: 

• An innovative commerce solution that elevates your ecomm PDP conversion through Community Powered Ratings & Reviews 
• An AI-Powered Audience Builder with hyper-personalization that identifies your best advocates and matches audience cohorts with custom dynamic user-generated content and offers
  
• A Community Growth Toolkit with everything you need to build a thriving consumer community for your brand
  
• A revolutionary Community Powered Rewards program that puts community at the core of driving retention
  
• Dozens of new interactive brand engagements easily tailored and deployed to your consumers, collecting valuable zero-party data
• More integrations to streamline efficiencies and value across your martech stack 

As we embark on this exciting journey into 2024, we’re not just reimagining the future of our platform; we’re reshaping how brands connect and engage by putting community at the heart of marketing. 

Stay tuned for an exhilarating year of Community Powered Marketing innovation and collaboration. A heartfelt thank you to our dedicated team and cherished customers.

Here’s to the remarkable year ahead!

Sameer

The post Future-Forward Brands Look to Community Powered Marketing in 2024 appeared first on TINT.

Trustworthy UGC – and for brands to then reuse that content in every marketing avenue available – is the truest form of marketing because it comes from the heart. By definition, UGC is content that you, other people, and I generate – and our phones are powerful devices that help us accomplish that. But within UGC you have to find the right content at the right time. To find content on the social web it might not be possible as it is time-consuming and expensive to manually find the content that suits your needs. In the world of social and UGC, there are massive volumes of content being created every day – and you may be trying to pick the best, say, 50 images that you need for a very specific reason. 

Oftentimes – as in the case with images with a certain style or feel – you may say to yourself, “I wish I had more like these.” Unfortunately, it can be almost impossible to describe the essence of that image in words. The words that do come to mind describe objects – like trees, cars, a beach, or something else – but you cannot exactly describe in words the sentiment behind it, and this is where visual search comes in.

Until recently, the framework and visual search engine purpose-built for UGC and social content did not exist. There are companies like Google and some social networks like Pinterest that methodically find visual content – but all of the visual engines available are limited to certain types of content. Pinterest is limited to the content within its social network; Snapchat is also limited to the content within their platform, and Google’s content is typically far too broad to be useful. 

TINT Visual Search changes this – giving users the ability to search vast volumes of content (especially social content) more effectively by uncovering images that capture the essence of what you need.

There are many applications for UGC Visual Search. Take eCommerce, for example. This is an industry that relies on the personalization of content, understanding the purchase decision triggers for a buyer and simplifying the purchase process. Visual Search, in this case, can be applied in two ways: 1) use it for quick selection, shop-the-look approaches where you quickly take an image and show the right merchandise to sell based on an image that the buyer selects and 2) take that specific image and show more images that are similar from other buyers to drive social proof for social selling.

AI at the core

Visual Search is a testament to the power of the TINT AI-backend by Filestack. When we look at the volume of content that is being processed online – various types of content, frequency, complexity – it is a daunting task for marketing teams across the globe to process that. Filestack solves this problem by processing content at scale with machine learning (ML) and artificial intelligence (AI). The power of the Filestack API platform allows TINT to process content on the social web efficiently and at scale. It is the foundation that makes TINT the platform that shapes the future of marketing. 

UGC is becoming the mainstay for marketing acceleration – and visual search will become the core element to help marketers find great content for their campaigns in less time. 

The whole paradigm is shifting and what leaders are seeing as we facilitate this shift is that the content that is most interacted is that which speaks to your target audience – and best resonates when it reflects their interests or personality.

The brand-consumer relationship has morphed and at TINT, we are leading and paving the way for hyper-personalized user engagement.

The post Capturing the essence of visual content through the power of AI appeared first on TINT.

Our customers have enjoyed embedding tweets and Instagram photos and videos like this for years, so naturally one of the questions we’ve heard from brands most recently is, “When will we be able to do the same with TikTok?”

The answer is now:

Say you’re an iconic brand like Great Clips. When their customers post their fresh new haircut on Instagram, they’ve been able to harness that content as a way to market to new potential customers. 

On TikTok, Great Clips sees conversations started in the form of before and after videos, and they’re super fun. And most importantly, incredibly effective for brands trying to connect with this specific group of customers.

@emofox12

I’m so in Love with this you guys! My Stylist was so Awesome too! Shoutout to Great Clips! #reveal

♬ woahhh follow me jk – abbeyxlouise

How does it work? Good question.

If you’re already a TINT customer, you’re ready to go. Just use the Content Finder, an easy to use extension for your Chrome browser, navigate to the TikTok video you want to embed, and add it to your dashboard for curating. The new integration uses the TikTok API, so everything is fast and easy.

TikTok joins dozens of other social connections you can leverage on the TINT platform. You can now source TikTok content to be included in any of your TINT web embeds, event displays, or digital signage.

Schedule a demo with one of our social experts and get ready to connect with Gen Z and the TikTok universe like never before. Request a Demo.

The post Let’s Dance! Introducing TINT x TikTok appeared first on TINT.

This year we’ve kept this vision in focus throughout everything we do, from thought leadership events and trend research to strategic services and product launches—as well as strategic partnerships we’ve developed along the way.

Here are just a few highlights: 

• Keeping up with how Generation Z is blazing new trails in consumer behavior.
• Drawing a line in the sand regarding UGC rights management and CCPA.
• Mapping where and how brands can activate their authentic UGC in their social commerce strategy.
• Teaching how UGC can transform event engagement and boost event ROI.
• Recommending best practices, from full-funnel UGC use cases, to weighting content strategy, to choosing an event hashtag.
• Leading countless hands-on UGC workshops and talks, including:
  • 13 tradeshows and live events
  • 7 webinars
  • 18 Thought Leadership sessions with approximately 1,100 attendees

Over the past year, we’ve kept our finger on the pulse of the latest research trends in social media marketing—and by the numbers, it’s easy to see why UGC will only become more powerful over the next decade:

• Over 93% of consumers find UGC helpful when making a purchasing decision (AdWeek).
• UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average (Shopify).
• User-generated videos on YouTube get 10x more views than content created and uploaded by the actual brand (Emarsys).

It’s no surprise that our customers can validate these trends. I’m excited to share we’ve witnessed our customers reach some notable heights: 

• Sourced UGC from more than 44M social feeds every month across Twitter, Instagram, Facebook, YouTube, and Tumblr.
• Saw an 87% approval rate for all rights requested UGC, meaning people are overwhelmingly appreciative when brands ask them to repurpose their content.
• Saw an increase of 60% of UGC rights requested per customer—showing more brands are respecting their audiences by requesting rights to their fan content.
• Ingested, on average, more than 1.5 million posts daily+
• Saw more than 88K active users in the platform. Our customers enjoy our product.

We pride ourselves as a world-leading content expert. Unlike others in the UGC space, we’re powered by Filestack, the world’s most innovative platform that curates content at scale. 

Filestack processes billions of images and videos every day, and continues to be a leader in understanding visual content through machine learning. Because of this expertise, TINT is the only platform that can handle the immense content needs of brands at scale.

In 2019, our Engineering and Product teams worked tirelessly to drive our vision to empower brands with incredibly powerful and hyper-personalized content experiences. As of today, our platform empowers brands to:

• Sell on social with powerful eCommerce capabilities — shoppable hotspots, product CTAs, product list support and dynamic tagging.
• Build the most engaging audience experiences using UGC with Experience Builder.
• Curate UGC smarter and faster with HUE machine learning.
• Store, Manage and customize UGC in one place with UGC Studio. 
• Run the fastest UGC web embed with our new lightweight themes. Manage UGC copyrights easily and legally with UGC Rights Management and Copyright Detection. 
• Increase security, scalability, and performance at an Enterprise level.

Strategic Partnerships for our Customers

In 2019, we shared our vision with other leaders in the social media marketing space, and we’ve developed new partnerships as a result. In the summer, we announced a brand new strategic partnership with Hootsuite to provide a complete social media solution for brands by combining the power of social scheduling, managing, and reporting with user-generated content and campaigns in a one-stop interaction. 

We also partnered with global media intelligence leader, Meltwater. Meltwater helps companies stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception for their company and competitors allowing our clients to make better, more informed decisions based on insights from the outside. Meltwater is a perfect compliment to TINT, and together, we provide a complete social media insights solution for brands.

With access to Hootsuite and Meltwater partnerships, TINT customers now have a unique advantage to unify social strategy across their organizations with the most powerful social tools on the market.

Professional Managed UGC: A New Service

In 2019 we also launched Managed UGC, a brand new UGC moderating service to enterprise customers that need a white-glove approach to their UGC strategy. We built ManagedUGC to answer a key brand problem, having access to the world’s most trusted UGC technologies is not enough for today’s enterprises—for brands to grow effectively through UGC creative, there is also need for a professional services layer that can manage and enhance UGC strategies across all marketing channels and activations, globally.

Customer Spotlights

In reality, our customers were the real stars of 2019. This year, TINT powered customers in industries from retail to hospitality to education to non-profit and agencies of all sizes and more. We’ve seen the addition of some of the largest hotel chains, luxury cruise liners, sports teams, luxury retail giants and others who’ve decided that adding authentic UGC is a necessary part of their marketing strategy and they’ve chosen to work with TINT.   

Backed by TINT, one of our most successful environmentally-conscious customers #TeamTrees has over 40.3M total visitors to their donation site, 920K click-throughs, 4.61 Billion impressions, and met their campaign’s goal of planting 20 million trees by 2020.

Michelle Obama leveraged TINT as part of her Becoming book tour where she was able to interact with her audience through social media posts pulled into a live events wall.  Across 21 events, her attendees drove more than 3.73B impressions with 537K social posts where 16.2K were used in the events, making it one of the most engaging book tours on record.

VMLY&R used TINT as part of a campaign to drive engagement for beIN SPORTS. Through their use of Experience Builder, they ran a contest to give away GOALden tickets. 5 trips during the season to watch beloved soccer teams in Europe. To date, the campaign has seen an almost 50% conversion rate for all visitors to the experience builder page.

Our customers continue to creatively achieve amazing things with UGC bringing their customers into their brand story.

A Peek into 2020 and Beyond

As we begin a new decade in 2020, we’re excited for what lies ahead—our innovation that continues to empower marketers, communicators, and brands to engage their audience. We began as a platform for marketers to source authentic content and have grown into the world’s most powerful UGC experience software. UGC strategy has never been faster, more beautiful, or more engaging. 

We believe that the most compelling story that a brand can tell, is one that the brands users, influencers, customers and employees tell. We pride ourselves as a platform that brands trust to tell this story of authenticity. We are very grateful to our customers, partners and our wonderful team.

If you overhear the lyrics of Auld Lang Syne this New Year’s, we recommend taking a moment to consider how far your own team has come this year, where you’re headed in 2020, and who will be with you to get there successfully. “We too have run around the slopes, and picked the daisies fine.” We wish you and your team plenty of daisies in the year ahead.

The post Our Year of Innovation in Review: 2019 Tinted appeared first on TINT.

• We brought smart machine-learning to UGC Discovery with TINT HUE.
• We helped organizations create compelling UGC displays with TINTmix.
• We supported countless events across the world with stunning social walls.
• We provided a seamless way to request and manage content rights with UGC Rights.

We are dedicated to empowering marketers, communicators, and brands to engage their audience. We began as a platform for marketers to source authentic content and have grown into the world’s most powerful UGC experience software.

Today, thousands of companies trust TINT to generate greater audience engagement, increase brand awareness, and drive sales conversion by incorporating user generated content.

With so much marketing noise out there, people are forced to rely on the opinions of others over branded content. Studies show that 92% of people trust recommendations from other consumers, even if those consumers are people they don’t know. Trust rests with real people, not ads.

People are already talking about your brand. You’ve worked hard to cultivate the brand story your users tell about you in the market. How can you take that trusted, user generated brand story and make it into more than just another marketing campaign? You leverage the power of UGC to build on trust and drive engagement. We saw this need, and designed a toolkit to engage your audience like never before.

TINT Experience Builder

Today, we are thrilled to announce an exciting new product and family of services from TINT. Experience Builder is the only UGC engagement solution that empowers brands to build immersive experiences that increase audience engagement using UGC. With multiple dynamic experiences right out of the box and countless ways to customize, brands have all they need to build authentic and interactive experiences.

Sweepstakes

Use UGC to generate awareness and grow your database. Visitors can easily enter information for a chance to win while viewing and interacting with real content from others.

Contests

Contests incentivize your audience to provide you with great UGC. Display examples from your community for inspiration and have visitors submit their best content for a chance to win.

Launch Countdown

Let UGC generate excitement and urgency for upcoming launches and announcements. Showcase your very best community content and encourage your visitors to get involved and take action.

Polls & Upvotes

UGC-powered polls drive interaction. Capture audience insights with a custom poll and encourage visitors to vote for their favorite brand, product, photo, and more.

Influencer Collaboration

Collect high quality and high-resolution UGC that’s not public on social channels. Give your macro and micro influencers their very own page and provide a personalized experience to upload content directly for use in all your campaigns.

Landing Pages

Build dynamic landing pages with customizable building blocks including galleries powered by UGC to boost interaction and drive conversions. Get started quickly with beautifully elegant templates and easily customize to match your brand.

Tag-o-War

Create exciting hashtag battles that show user engagement and increased usage. Tag-o-War allows you to pit UGC from two hashtags against each other on the same page while visitors watch to see which wins.

Live Counter

Showcase hashtag and content engagement on user-generated content galleries with real-time metrics.

Why did we create Experience Builder?

Experience Builder is a fast, elegant solution to empower marketers to create and launch customized UGC experiences in minutes. We believe that your customers, constituents, or users are always open to engage. Give them an avenue to connect and they’ll keep coming back.

We also believe marketers and communicators should be able to create and publish without relying on designers or developers. As marketers ourselves, we understand the frustration of needing to depend on someone else to put your work into the world. We wanted to further empower marketers to easily customize interactive UGC experiences and publish seamlessly—no coding required. So we did.

With Experience Builder, you can quickly launch a UGC campaign to capture the energy and excitement of the moment. In just 15 minutes, your sports team can launch a fan-driven social campaign to celebrate a wildcard victory. Spin up a poll to find out if we loved Cardi B’s dress from last night’s award ceremony. You’re never further than minutes away from launching a nationwide sweepstakes or an influencer marketing page.

Partnering With Hootsuite

We’re excited to announce that Experience Builder plays an important role in a brand new strategic partnership with Hootsuite, the global leader in social media management. Hootsuite’s robust ecosystem makes it easier for brands to find, schedule, manage, and report on social media content. TINT helps brands find, curate, own, and display authentic user-generated content across marketing campaigns, websites, apps and screens.

Together, Hootsuite and TINT provide a complete social media solution for brands by combining the power of social scheduling, managing, and reporting with user-generated content and campaigns in a one-stop interaction. Hootsuite and TINT customers have a unique advantage to unify social strategy across the organization with the most powerful social tools on the market.

“At Hootsuite we pride ourselves on working with best-in-breed technology partners to provide our customers with a robust ecosystem,” said Richard Hungerford, VP of Business and Corporate Development at Hootsuite. “Integrating Tint into our platform opens a new realm of possibilities for our customers, giving them the ability to incorporate user-generated content that will support their marketing objectives, build campaigns quickly, and help them succeed with social.”

Over the coming weeks and months, we’ll be sharing some of the fun and engaging experiences built by leading brands and early adopters in Broadcasting, Entertainment, Travel and Hospitality, and Healthcare.

UGC strategy has never been faster, more beautiful, or more effective. Get ready—Experience Builder will change everything. Kick start your next UGC campaign with all the experiences you’ll need to drive engagement like never before.

Schedule a demo with one of our experts today. We can’t wait to see the amazing, immersive experiences you’ll create next.

The post Introducing TINT Experience Builder appeared first on TINT.